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Why is there a ‘one-size-fits-all’ approach to fashion?

Le 19 mars 2018, 07:24 dans Humeurs 0

I remember my first and only venture into a Brandy Melville store like it was yesterday. I was in ninth grade and ventured into the shop with my mother in tow. As soon as I walked into the store, I saw a strip of lacy material on display on one of the walls. “What an unusual belt,” I thought. Upon closer inspection, I realized that the fabric in question was actually a bandeau top. As I continued around the crowded store, I noticed that a majority of the clothes displayed would not fit me unless I dropped at least 15 pounds.

Brandy Melville prides itself on its “one-size-fits-all” approach to fashion. However, the one size that they market seems rather small for a company whose aim is to appeal to the masses.

Brandy Melville is not the only store whose merchandise is catered to smaller sizes. I cannot count how many times I have walked into Forever 21 or Urban Outfitters, looked at a piece of clothing and thought, “Who is that meant to fit?”

Despite the fact that the average U.S. woman wears between a size 16 and 18, many clothing stores consider sizes above 16 to be plus sizes. Plus-size clothing has historically been overlooked by designers and retailers. Many designers outright refuse to make clothes for people they deem “unworthy.”

Mike Jeffries, former CEO of Abercrombie & Fitch, was blatant in his disdain. It was under his leadership that Abercrombie & Fitch’s women’s department did not carry a size larger than a 10.

“A lot of people don’t belong [in our clothes], and they can’t belong,” he said. “Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”

Personally speaking, there is something gravely wrong with you if you get “excited” by making clothes that are made to intentionally make people feel excluded and ostracized.

When I was in middle school, Abercrombie & Fitch was one of the most popular brands to wear. I admit that I fell into the store’s trap. Looking back at this time in my life, I remember feeling physically and metaphorically uncomfortable in my clothes. I was hyperaware of the models that plastered the walls of the dark and pungent store. They were thin, mostly white, blonde and looked like they were having the time of their lives wearing the clothes they were marketing.

I felt like it was my fault that I was close to the largest size the store sold. This led to a lot of internalized toxic feelings about my weight and whether I was worth less because I wasn’t the “vision of idealized all-American youth” that Jeffries and his company were trying to sell me.

These feelings can continue into adulthood. For example, in the movie “Bride Wars,” a bridal store employee warns Kate Hudson’s character about Vera Wang’s designs by saying, “You do not alter a Vera to fit you, you alter yourself to fit Vera.” This phrase is repeated throughout the film and is never questioned.

Clothes are pieces of printed fabric and nothing more. They should not be able to wield power over us. Designers should be held accountable for their discriminatory attitudes that leave many people out of the fashion world.

The phrase, “Everyone deserves to have clothes that fit them in a way that makes them comfortable,” should not be a radical one.Read more at:bridesmaid dresses brisbane | bridesmaid dresses perth

Wedding season starts with all pomp, glamour after Eid

Le 27 juillet 2015, 05:04 dans Humeurs 0

Soon after the Eid festivity, the wedding season has started with all its pomp and glamour as the beauty saloons, caterers, marriage halls staff, tailors seem busy to provide their services to a large number of customers.


Marriage events started from the third day of Eidul Fitr keeping in view of the convenience of relatives who came from other cities to celebrate Eid so they need not to come again for attending marriage functions or took extra leaves from their workplaces to prolong their Eid vacations.



Source: princess wedding dresses


The rush in markets for completing left over shopping started with the reopening of shops after Eid while women seem busy in visiting the tailors for handing over wedding clothes.


The bookings of marriage halls have skyrocketed, along with the tariffs of halls, catering equipment and other additives.


Shopkeepers are busy fleecing the citizens and making as much profits as they can, realising that people want to complete their planned marriage ceremonies at this time at any cost.


The catering business runners also receive a huge number of orders for the functions arranged at home before marriages like Mehndi, Mayon etc.


while those who arrange their main functions of Barat and Walima at home or nearby open places also get catering services from these professionals.


Saloons also not only receiving heavy customers for bridal make up but the parties make up of the siblings, relatives and friends of brides and grooms also give them accelerated business.


Besides bridal makeovers, now the emerging trend of male saloons also give a good business to owners as the youngsters took special hair-cut, facial and other skin treatments not only for the groom but also for his friends and close relatives.


Talking to this agency, Raza Kamal, a shopkeeper at Karachi Company said, the business in our market has ascended 250 percent due to this wedding season as people are busy in buying dowry items including suits, shoes, electronic items, furniture, crockery etc,.


Whereas, owners of gold jewelry shops, bridal dresses shops and tailors are also facing problems to deliver the orders in given time frame to the customers, as their laborers and workers are still in Eid festive mood and yet not came back on work from eid holidays.


“I have to complete few orders of bridal dresses within this week but my mostly workers have not come back from their hometowns, although they were supposed to come back on the fourth day of Eid,” said another shopkeeper Afzaal Alvi from Jinnah Super market.


The sale of decorative items have also increased, especially flowers both fresh and artificial, colorful ribbons, wish wands, bells, paper lanterns, streamers, honeycomb tissue balls with tassels, metallic and glittering stars, ribbon hanging swirls, twinkling paper stars, floral sheets and myriad rolls etc.

Also see: informal wedding dresses

Fashion FYI: Worth New York's Fall 2015 collection comes to Pittsburgh

Le 10 juillet 2015, 08:42 dans Humeurs 0

The Worth New York Shopping Party will run from 4:30 to 7 p.m. July 16 at 100 Fifth Ave., 10th Floor Suite 1008, The Diamond Building, Downtown. See the Fall 2015 collection and meet stylist Bear Brandegee.

A portion of the proceeds will benefit the National Council of Jewish Women, Pittsburgh Section's Back 2 School Store. It gives elementary school students who quality the opportunity to shop for clothing, shoes and outerwear and school supplies at no cost.

Appointments recommended by July 12.

Pictures: One Shoulder Bridesmaid Dresses


M.B. Bride, 123 S. Urania Ave., Greensburg, will have a Justin Alexander and Justin Alexander Signature Bridal trunk shows July 10 to 12 and will take part in Celebrate Brides Across America Week's Operation Wedding Gown on July 15.

This event has bridal stores across the country giving away wedding gowns to qualified military brides.

Appointments are suggested for the trunk shows and required for military giveaway.


Metallic shadows, shimmery glosses and make-you-glisten bronzers — that's all it takes to score sexy radiance for your face, says People StyleWatch.

Eyes: Go for the gold … and copper and bronze. These blazing shades light up your eyes like a gorgeous sunset. Sweep a copper shadow all over the lids and creases, a bronzy one along the lashlines, then dab gold shimmer in the inner-eye corners.

Lips: For a summery pout, pick a gloss with flecks of gold in it, celebrity makeup artist Nick Barose says. A soft coral or pink will boost your lips' natural hue, while a sheer gold can be worn on its own or over your fave lipstick.

Face: Choose your bronzer based on what type of look you want. For subtle, all-over color, a bronzing primer is your best bet — use it alone or under your foundation. If you want a more noticeable beach-babe effect, apply a tawny powder to your head and cheekbones, forehead and chin.


Allure magazine offers tips on how to care for handbags. A jumble of purses in your closet isn't just an eyesore; it can leave bags misshapen or scratched. Here's how to impose order.

Line them up: “Arrange bags by color, type and style; medium totes, large totes, and so on,” says Melanie Charlton, the founder of Clos-ette, a closet-design company. Stuff them with acid-free tissue paper or anything soft (old T-shirts or scarves work well) so they can stand up on their own.

Find the hook: “For shoulder bags, shallow wall space is your best friend,” says Charlton. “Stuff these bags, too, so they keep their shape, and hang them from hooks.”

Clutch players: “I love to store clutches upright in deep drawers so that I can thumb through them, like I would in a department store,” Charlton says. “If you're short on drawer space, it's fine to stack them on a shelf. Use an acrylic divider to keep them from toppling.”

And the dust bag?: “Real neurotics like me keep bags in their protective cloth cases,” says Cameron Silver, founder of Decades, a Los Angeles vintage shop that specializes in couture.


InStyle magazine editor Cindy Weber Cleary says the bohemian look is the opposite of high-maintenance, and so is the girl who's into it. Here is how to pull it off.

Balance hippie-ish elements with something current, such as open-toe booties or track pants, to avoid a sensation of 1970s déjà vu.

Contrast textures with a modern edge to keep you firmly planted in the here and now. Shaggy slide sandals ground a fluid dress; a leather T-shirt gives ikat pajama pants some bite.

Don't combine too many patterns in one outfit — it will look like you've raided a vintage store. A utilitarian denim or army jacket tossed over a batik dress or skirt is the perfect antidote.

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